The New West

Ludica is a game design and art collective devoted to developing innovative design concepts that explore the potential of games to express women’s narratives, aesthetics, culture, and play. Integral to theis objective is to create a female-friendly ethos that supports and encourages a range of departures from the male cultures of game-making that dominate both computer game production and contemporary game art. We are not interested in producing “games for girls” but seek to develop games that address a diverse range of alternative audiences and contexts through inventing and promoting both new genres and new modes of game-making.

Ludica is Janine Fron, Tracy Fullerton, Jacki Morie, and Celia Pearce.

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